WonkaFarm Brain builds practical AI tools for crop advisory, field trial intelligence, image-based crop measurement, and crop-model decision support — serving governments, research institutions, agribusinesses, NGOs, AgTech startups, and farmers.
Each product and service line solves a specific, well-defined problem — from a single farmer's WhatsApp question to a government's digital advisory rollout.
WhatsApp-based AI crop advisory for farmers, extension systems, NGOs, and governments. Text a crop problem, get an agronomic answer in under 60 seconds.
See CropOracle →Field trial intelligence platform for research teams, agronomy trials, plant breeding, and project supervision — built for cleaner data and faster oversight.
See FieldBrain AI →Phone-based image analysis for plot-level crop measurements — canopy cover, stand count, vigor, growth stage, and treatment comparison from a single photo.
See PlotScan →APSIM/DSSAT crop modelling, remote sensing, drone analytics, AI advisory system design, soil carbon modelling, and digital agriculture strategy.
See Consultancy Services →Three deployable products covering crop advisory, field trial intelligence, and image-based crop measurement — each built from 20+ years of field science and delivered through channels people already use.
Need something custom? We also build bespoke AI tools for agriculture on client request.
Discuss a Custom AI Tool →After 20+ years working in research institutions across Africa, Japan, Australia, and the USA, the same gap kept repeating: the tools that could improve agricultural decisions were too expensive, too complex, or simply unavailable to the people and organisations that needed them most. WonkaFarm Brain builds AI-powered agricultural intelligence systems that close that gap — for farmers, research teams, governments, and agribusinesses alike.
CropOracle delivers AI-powered, science-backed crop advice over WhatsApp — no app, no specialist hardware, no cost to the farmer.
FieldBrain AI and PlotScan replace paper clipboards and manual measurement with structured, quality-checked field data collected from a phone.
We design and deploy AI-powered advisory systems that extension programmes and ministries can roll out across regions without specialist in-house teams.
Drone and satellite imagery, soil data, and crop models only matter if they change a decision — that is the layer we build and deliver.
From NGOs to AgTech startups, we design, build, and integrate AI tools that are grounded in agronomic science — not generic chat interfaces.
One important business line among four — specialist crop-model decision support, remote sensing, and digital agriculture strategy, grounded in peer-reviewed science and real field experience across five countries.
Process-based crop modelling (APSIM, DSSAT) calibrated and validated for a specific farm, region, or global context — from yield forecasting and climate-risk prediction to fertilizer, irrigation, and rotation decisions.
Converting UAV and satellite imagery into decision-ready outputs — from single-farm yield maps to landscape-scale soil carbon and MRV assessments, grounded in peer-reviewed agronomic science.
Designing and deploying AI-powered advisory systems that integrate crop-model outputs with machine learning — delivering evidence-based decisions at farm, regional, and policy scale.
Consultancy is one of four ways we work with you — alongside CropOracle, FieldBrain AI, and PlotScan. Every engagement is scoped to the specific project, with custom pricing based on size and complexity.
Discuss a Consultancy Project →WonkaFarm Brain is an AI agricultural intelligence company developing practical software, decision-support systems, and digital platforms for agriculture. We build tools that help farmers, research teams, governments, NGOs, agribusinesses, and AgTech startups turn crop data into better decisions.
The company brings together crop science, artificial intelligence, computer vision, crop modelling, remote sensing, drones, field sensors, and data engineering to make advanced agricultural intelligence easier to access and easier to use — from WhatsApp-based crop advisory to enterprise-scale digital agriculture systems.
Our mission is to make world-class agricultural intelligence accessible to every farmer and every organization. Our vision is to become one of the world's leading agricultural intelligence companies, transforming how agriculture is monitored, advised, modelled, and managed through AI and scientific innovation.
Dr. Mihretie founded WonkaFarm Brain to advance AI-powered agriculture and make high-quality crop intelligence available beyond traditional research institutions. He leads the company's product direction, scientific strategy, and enterprise partnerships.
He brings 20+ years of international experience across Ethiopia, Ireland, Japan, Australia, and the United States, with expertise in crop modelling, digital agriculture, AI, remote sensing, drones, RGB imagery, field sensors, crop physiology, and agricultural decision-support systems. He holds a PhD in Global Dryland Science from Tottori University, Japan, and has authored 16 peer-reviewed publications.
Research and consultancy engagements demonstrating methodology and impact across continents and client types.
Designed sustainable soil management and cropping strategies for dryland farming contexts across multiple countries in Africa and Central Asia. Delivered hands-on crop-model training to multidisciplinary international research teams.
Led field experiments and crop-model simulation (APSIM Next Gen) on legume-based crop rotations — modelling nitrogen dynamics, soil carbon, profitability, and fertiliser-use efficiency across south-eastern Australian cropping systems under multiple climate scenarios.
Investigated physiological mechanisms of rice response to soil water stress in Japan under controlled conditions. Quantified changes in the stomatal conductance–photosynthesis relationship under progressive drought.
Led a 10-year research programme at ARARI developing and promoting improved soil and nutrient management for Ethiopian highland crops — sorghum, wheat, maize, teff, finger millet. Transitioning smallholders to evidence-based nutrient management.
Hands-on training in crop modelling, AI farm advisory tools, remote sensing, and digital agriculture — for researchers, postgraduates, NGO staff, and government agricultural programmes. Remote or on-site worldwide.
Request a Proposal →Calibration, validation, and scenario analysis using process-based crop models — tailored to a specific farm, region, and context.
Calibrating and validating crop models for farm-specific, regional, or global contexts — from field scale to policy scale.
Understanding and using AI-powered crop advisory tools — including CropOracle text advisory and PlotScan image analysis. No coding required.
UAV (Pix4D) and satellite imagery processing — yield maps, NDVI analysis, management zones, and agronomic recommendations from drone data.
Every product and consultancy engagement is scoped to your specific need. Below are the common ways organisations work with WonkaFarm Brain — final scope and pricing confirmed at a free strategy call.
Start with CropOracle or PlotScan directly — free to try, no commitment required.
A defined consultancy project — crop modelling, remote sensing, MRV, or AI advisory system design.
Ongoing advisory deployment or monthly support for governments, NGOs, and AgTech companies.
Whether you need a rapid crop-model diagnostic, a full consultancy engagement, an enterprise CropOracle or FieldBrain deployment, or just want to try PlotScan — start with a free 30-minute strategy call. No obligation.